Description
This primary research report was developed using our unique “straight-to-the-source” primary research methodology. We worked closely with senior-level industry executives (managers, directors, VPs, department heads), stakeholder relations experts, PR executives with expertise in the energy industry and in hydraulic fracturing, and representatives of numerous trade associations and industry groups to develop this comprehensive, detailed analysis of the state of the global stakeholder relations effort for hydraulic fracking. This report uncovers past mistakes and pitfalls, identifies key trends and market forces, and outlines steps that all companies directly or indirectly involved in hydraulic fracturing must take to leverage stakeholder relations, operational excellence and best practices, PR and social media to win public support for fracking.
What You Will Learn in This Report
This report examines the different categories of hydraulic fracturing stakeholder groups around the globe, such as concerned citizens impacted by fracking taking place in their communities, and the organized global anti-fracking activist movement. It uncovers these groups’ key characteristics and how they’re organized; unwraps their chief arguments and objections to fracking; examines similarities and differences among these groups – and how that necessitates different stakeholder relations strategies for building relationships with different interest groups; outlines how industry has interacted with and related to these groups in the past; and prescribes a detailed stakeholder relations, PR and communications plan for what industry needs to do differently to ensure future success in their relationships with key stakeholder groups.
The report analyzes the PR and communications mistakes, omissions and failures of the past that have created a PR nightmare of sorts for the global fracking industry, and in so doing, identifies key pitfalls that must be avoided. It synthesizes best practices and innovative strategies gleaned from executive interviews, discussion groups and data exchanges, and it outlines a step-by-step guide that companies can follow to engender a more favorable public opinion of hydraulic fracking. The report examines numerous arguments in favor of drilling for shale natural gas; identifies innovative, cleaner, safer technologies being adopted by operators; and outlines how companies can integrate this information into their comprehensive stakeholder relations, PR and communications plans.
You will learn how social media has been used in the global fracking PR effort, and how you can leverage social media to turn the tide of public opinion moving forward. The report also examines fracking-specific stakeholder communications and PR spending and budgets, and it delves into the role government plays in shaping public opinion on this matter. Finally, this report will help you understand the latest trends, challenges, and market forces shaping public opinion in hydraulic fracturing’s next PR and stakeholder relations battlegrounds, including Asia; Western, Central and Eastern Europe; and Central and South America.
Why Buy This Report
Use this report to:
- Win the public’s support for hydraulic fracturing in the US, Europe, Asia and emerging markets
- Establish the framework for a successful, comprehensive stakeholder relations and PR communications plan
- Develop detailed profiles of the different public stakeholder groups that your communications plan must address
- Build the case for hydraulic fracturing by touting shale oil and natural gas’ economic, energy and geopolitical benefits
- Master social media trends and practices that have the power to quickly and drastically alter the landscape of public opinion
- Examine hydraulic fracturing-specific stakeholder relations and PR budgets and spending practices
- Promote innovative technologies that are making hydraulic fracturing cleaner and safer
- Understand government’s role and leverage its influence in promoting the benefits of shale oil and natural gas development
- Avoid common PR and communications pitfalls of the past
